I think everything comes out of the community. You can drive discovery that way, resource/knowledge exchange, collaboration, connections to other parts of the industry (mainstream tv, hosting providers, monetization providers, brands). In a lot of cases, the existing structures and resources already exist. They just need to be connected together. And where they don't, hopefully we can get in front of the right people and nudge things in the right direction. We don't see ourselves as developing content because I think there are already really smart and talented people working as and with creatives. I'm not going to presume to be able to do it better. But we can connect smart people to other smart people with different skillsets. And hopefully that's helpful to everyone involved.