Thanks, Anya! I recommend watching this episode of the Seed&Spark class: https://www.seedandspark.com/education/crowdfunding-class#Who-is-Your-Audience. A big part of finding your audience is breaking down your film into topics, missions, themes, levels of representation… and finding people online who care about those things and already talking about them. Then you jump into those conversations and build authentic relationships.
With locations, I honestly do a lot of asking. I rarely ever pay for locations. It takes going through a lot of no’s but asking around to other filmmakers and friends who have access to locations (like if they work in an office or a gym or a restaurant) will make the process go faster. I find people get excited about moviemaking, and if you speak to them with your passion for the story, you’ll find they want to help you out and be part of creating something special.