Absolutely, depending on your project. For “Three Trembling Cities,” we found two platforms that catered specifically to groups that we felt overlapped with our intended audience: ViddSee (for Asian-produced/starring/focused content) - since 3 of our leads were Asian (Iranian and Indian, respectively) and the nature of the piece itself was something we felt their audience could relate to. And DreamAfrica, since half our lead characters were African immigrants or from diaspora countries.
Later on we reached out to Brooklyn On Demand (since many of the teammembers were from Brooklyn, 80% of it was shot there, and it’s a very Brooklyn-themed show in some ways), and Seeka.tv.
If you have a project that fits a genre (comedy, sci-fi,horror, etc.) it definitely helps to get it onto a platform that caters to that audience. As long as it’s not an exclusive license.