If you have a web series that’s free to view, streaming online, and in English, get in touch at firstname.lastname@example.org! We’d love to invite you into our ranks of talented digital filmmakers! It doesn’t matter if you’ve just joined the platform or you’ve been listed on our site for over a year- the below tips will help you leverage your inclusion on the site to get discovered by new audiences and connect with other creators.
1- Present yourself well
Make sure your show profile is accurate, with a high-quality image (960x540) and an engaging description that’s under two sentences. If your show has festival laurels, include those prominently in your image, and make sure the image itself shows the faces of your actors, not just your logo or title. When browsing for new shows, an audience member is more likely to click on images and videos where they can see the actors and the look of the show, so make your first impression count.
Bonus points if your show image takes into account the fact that when it’s a thumbnail on the front page, a portion of it will be covered by its average rating and show title.
2- Get reviews
This one might seem like a no-brainer, but it’s important. Before you even start promoting your Stareable pages to your fans (or potential fans), get friends and family to review your show, because this tells new potential viewers that other people already love it. It also increases your ranking in search results for your show’s genre.
Pro tip- reviews on Stareable don’t have to include text. It still counts if a friend or fan simply selects a star rating.
3- Celebrate success
Getting reviews is also great social media fodder- plus, the more Stares (page views) your page receives as a result, the more likely it is that it will show up in our trending category. Trending is the first category shown the front page of the site as well as in the sidebar as visitors check out other shows.
Some post ideas:
- Take a screenshot of new reviews and share them. Even better if you can figure out the social media handle for your reviewers and tag them!
- Screenshot your spot in the trending category and see how long you can stay there by posting updates to your status
- Set goals for “Stares” and reviews and offer small prizes to people for helping you reach them. A personalized GIF, access to bloopers, a never-before-seen photo from production, etc
4- Review other shows
The web series community thrives on supporting one another, and many shows are happy to exchange reviews and views to support other creators in their genre and community. Plus, you never know if a collaboration may arise from browsing and supporting other shows on the site. The more engaged you are in the community, the more willing the community is to engage with you.
It’s usually pretty easy to find a show’s social media accounts, so better yet, screenshot the reviews you leave, share it on YOUR social, and tag the show!
5- Unlock social media links
Once your page gets 100 Stares (page views) and 5 reviews, you unlock the ability to add social media links and your IMDb page to the profile, allowing users to engage with your show even more directly from your Stareable page. This way the page will serve multiple purposes and gives you further opportunities to link all your show’s online platforms together.
6- Engage with Stareable on social media
If you tag us and use your Stareable show link when you post about your series on social media, we would be happy to share them. We’re even more likely to retweet if you use one of the “now available on Stareable” watermarks we have available.
Pro Tip- We’re more active on Twitter when it comes to resharing things we’re tagged in, and word to the wise: if you tag us in your post but there’s no Stareable link or reference to us at all outside of the tag, we probably won’t retweet.
Speaking of those watermarks, be sure to download them for your show here. Incorporate it into your promotional imagery to let your fans know you’re now a proud member of Stareable’s community.
8- Ask for help
Ask other web series creators and indie filmmakers how they market their shows in our Stareable Creator Community Forum. You can browse through tons of community-written articles that cover marketing from a variety of perspectives, participate in AMAs with filmmakers and web series experts in order to pick their brains, or just post a question of your own. In any case, you have a massive network of fellow creators just a click away, and you don’t want to waste that opportunity.
How else have you used your Stareable page to promote your series and find new viewers? Let us know!