One rule I’ve heard is that you should spend twice as much time promoting your stuff as you do making it.
That really starts with friends and family, but also using tools like social media to reach a larger audience. Use tools like Crowdfire to follow the people who already follow the kinds ignorant projects you’re making, some will follow back and then ENGAGE with them. Put out a lot of high-quality graphics and stuff.
Use Facebook, Twitter, Instagram a lot. I don’t get Snapchat but I know it’s a giant big deal. Make a podcast. Write a blog. It’s a lot of work, but it’s the only way to get your message out as far and wide as you want it to be.
Making things - no matter how good - is never enough. You’ve got to be willing to ask people to look at whatever-it-is. And believe me when I say that every avenue that’s helped us is open to you as well.