Lots of questions, so sorry if I’m answering this wrong – but I think you’re asking how people found Binge, right?
I think, honestly, it was a mix of luck and crazy hard work on Angela’s part. She contacted a ton of press and we got lucky that many of them liked it and agreed to write about it the day it would launch (we set that up a few weeks beforehand). Also, it launched at a time (after Thanksgiving) when people with eating disorders apparently tend to try and search for comforting content. We meant to do that only in that we wanted to provide comfort for people as Angela knew how difficult of a time it would be, we didn’t really consider that it would bring in a large audience.
So, exposure from press + it being posted all over ED message boards + people searching for ED-related content + and this is the big one… people liking it so passionately that they commented and liked immediately = the YouTube algorithm got triggered and it started being featured all over the place, which lead to the massive audience influx.
Boy, do I hope we can repeat that with the season…