OH! Got it!
So, I think we have a very particular voice to our content and that’s mostly because it’s generally all written by me, me and my brother, or, now, me and Angela as well. But, generally, the voice of the company sort of evolved from that – we started from our creative, our writing, and that’s why we got hired for things, and that sort of continued to create the “HLG brand” – which is, I think, smart, witty, fast-paced comedy with a touch of darkness and drama.
Justin has almost shot everything we’ve ever made and he’s a friggin’ genius DP. So, visually, I think we have a style though I can’t tell you really what it is other than “Jusitn’s crazy ideas.”
Dashiell is a fantastic editor, he’s edited almost all of the things we’ve shot, so he’s created a pace and style that even when we hire other editors, they mimic.
My brother also commonly does all our music, so that also creates a very specific vibe.
So, I think all our shows do have a bit of the same feeling in that – the comedy is often similar, the banter, the speed of things, etc. And then, graphically, Justin and Dash are fantastic graphic artists too, so we all, over the years, have created a visual graphic style that we all love.
We’re all very nitpicky and work closely together until we’re all happy – which can often take weeks, but, it’s how the brand is born I guess!