So…in my view, PR has completely changed in the last couple years and months. There’s just too much saturation and too many bots and fake views that undermine the algorithm for discoverability. For NonTransferable, I spent a TON of money on a publicist and saw practically no return on investment.
It will be different every month, but keep track of projects and creators like you when they get press that you would want. Bookmark it, share it, follow the author/interviewer/publication/publicist. Build relationships with these people so when you have something to share, you can reach out and say, “hey, I think this might be a cool thing to write about and I want to give it to you first.” How can helping you, help them? It’s not a sexy, life hack. But think about how you feel when someone disingenuously posts on your wall or only messages you when they want something.
If you were running a traditional business, you’d meet with your PR department at least every quarter, if not weekly. So establish ONE contact or coffee each week and see how you can help them BEFORE you ever need a favor.