I think what has struck me about “new media” is the parallel universe of conflating the term to include both exciting new storytelling technologies that we don’t yet know how to use (VR, 360, Unity, Live, etc) and the regressive streaming traditional content digitally and pretending it’s “new.” Every movement needs a little “punk rock” and I’ve been surprised by how corporate platforms like YouTube have become, especially when their only competitive advantage is breakout talent from the community by eroding the barrier to entry.
Early models and creators were pushing the boundaries of storytelling, interaction and knowledge sharing. Logan Paul’s just comitting crimes on camera and selling merch. It’s harder for everyone to succeed in that value system.
At the same time, those who do breakout today are literally the hardest working people in showbusiness and have learned to internalize and self-generate their own global brand and network. I’m optimistic for what happens when these creators move offline to build causes and local organizations that change the world.