This is a great question because it shows that relationships are everything. The first person besides myself to believe in 1 Minute Meal was a former fellow freelancer who wrote alongside me at Serious Eats. He eventually became the NYC editor of Serious Eats, and when I pitched him on a phone call he encouraged me to replace my columns with this idea, and that’s why the series ever got an audience to begin with.
Over the years I think I’ve been pretty good about maintaining friendships with people, not because they always have some help to offer me, but because I love and respect them and their work. So when building out distribution and publicity for the series, I’ve been able to come back to various relationships with writers who are now editors, people I once wrote about, and friends who just love food – to make my way and get the show in front of more people. And I’ve shed off lots of other relationships that weren’t driven by this shared passion and camaraderie, and things have mostly worked out pretty well.
The most recent season of 1 Minute Meal was a 6-way partnership with 4 magazines, a museum, and a local newspaper. It secured distribution and marketing across all five boroughs of the city, a standing visual exhibit at a really cool museum space, and lots of press around the season premiere + exhibit opening. All of this was possible because for the previous three years, I was checking in with the people who are in the trenches making these organizations successful, and doing my best to show that I shared their values.