Thank you for having us!! And what a fantastic question! First of all, it was brilliant working at both Geek&Sundry and Machinima, I can’t tell you how lucky I feel. I think the biggest takeaways I got from seeing behind those curtains are: a) create content that you want to watch because then you’re the expert on what your audience would like and b) interact with your audience a ton and keep them updated as you’re making a thing so you can just take their feedback. A film film takes what, like two years to put out? It’s a very silent process until you put it in front of the folks watching it. But with web content, we get to chat about it every minute of the day and that’s so cool!
In terms of getting stuff in front of those companies, I will tell you, they are always looking for interesting and creative creators! If you are passionate and working hard on your thing, someone is going to notice. People love working with people who love what they’re working on haha.