Absolutely! I would say a) start with your friends and b) be a part of conversations like this!
A) if you are doing a d&d thing and you know some people on twitter or on reddit who are also into d&d, mention it to them. Then they’ll mention it to other peeps they know and your web of influence widens maniacal laughter no but really that’s honestly how I’ve seen online media work. I know that sometimes companies can hop in and make a big splash but my personal favorite creators are just really into, say for example, Jurassic Park and they make a Jurassic Park podcast and ask their friends who are into JP to guest and those friends tell other people who like JP about the podcast and it kinda catches on. I’m referring specifically to my friend Steven Ray Morris who did exactly that with both dinosaur content and cat content. He just messaged his friends who like Jurassic Park and/or cats for his various projects and now he’s world famous in those geeky circles. I think as long as something is genuine and heartfelt, it will always catch a genuine ear, which is something established brands will ALWAYS struggle with, you will always have that over them!
B) Just being part of a conversation is the thing! I think we make things so we have content to bring to the conversational table. We all like talking about stories, about making shows, and making content is how we do that haha. So jumping in on AMA’s, hopping in the comments of livestream shows, going to conventions, that’s how people get to know you and hear about you. And especially in this group, there are so many beautiful wonderful encouraging people that when you post that you are working on something, you are only going to get applause. When people see you in conversations, they become invested in you and your success and all you have to do is take that energy and run with it.