I’m TERRIBLE at marketing. Social media is exhausting! I’m a bit old school, and I try to let the work speak if I can. With online stuff we’ll make BTS films, release stills and keep it interesting. Nobody wants to see cast looking at scripts, make a strong lead image or five.
Drip feed the content online, make it last. Try to encourage engagement if you can.
For press, a good release. Write up something the site can almost copy paste. Accept that nobody will write about a Kickstarter!