Hi Blair! Oh my god, there are many, many takeaways I’ve gotten from repeat crowdfunding and I could spend an hour talking about them. The first misconception is YOU ARE NOT ASKING FOR MONEY. You are asking for HELP making your film, in whichever way possible. That will change the way you ask for donations. People feel bad “begging” for money. You must remember, you are NEVER asking for money. You are sharing something that you are passionate about. They idea for the donation has to come from them - you have to inspire them to help you. Does that make sense?
In that vein, create things of value. Little shorts. Sketches. Pictures behind-the-scenes. Incorporate your community in the perks. Every day of the campaign you should be making or doing something entertaining. This is actually an Ask hidden in a “let me show you something fun” package.
I could go on, but those are my two biggies.