The ever-changing medium. All the platforms I’ve done well on don’t exist anymore for various reasons (Koldcast, blip, JTS). I think you have to decide what your goal is - as much recognition as possible, or a calling card to a larger show. If the latter, you may want to consider only doing festival runs for a year - that has worked for some.
Other than that, I’ve learned it’s better to brand yourself than your show. That way when you are moving onto the new show, you don’t have to cart your audience, as I did once I was done Clutch.