We all want them all, right?!?
Throwing some marketing jargon out, so please bear with me (I know, right?!): when persuading someone to do something, think of a funnel. For example, if you want someone to watch your series, you need to start at the top of the funnel, where it’s more broad: letting people know your series exists!
That’s where PR can help: generating awareness and helping people consider your series in the first place!
From there, you work people through the funnel, ultimately with a narrow focus and next step of that sweet, sweet video view.
So they are related, but not the same. Don’t make the mistake of trying to force people to do ALL the things at the same time. Humans aren’t good at working that way