Hi Anna, what a great question!
I think marketing is best — and most effective, and enjoyable — when it’s a two-way street. Mutually beneficial, not just serving the business’ interest. And I let that drive me as a marketer.
That means I approach it from the service or value to the audience/customer first. What are they getting from this? How is what I am offering them of value?
I guess my outlook is that I’ve been marketed to so much (and haven’t we all!!), that I know when a brand is about them, and I don’t care. So I approach marketing as showing the audience that they already care, and then it’s less of a “marketing” and more of a connection.
We’re all people at the end of the day, even marketers