Wanna know a secret? I hate marketing.
There, I said it. Anyone who knows me knows this is true. Because most marketing is just ads and noise yelling at your about stuff you don’t want or need or care about. It’s not about you. And I don’t have the time or energy for that.
SO. Wanna know my other secret? I don’t think I work in marketing. I work in CONNECTING. I connect Seed&Spark to filmmakers and to audiences who care about independent creators, sustainable careers, great movies and shows, representation in entertainment. And it just so happens that some of the ways I do that are also used by marketers.
Maybe it’s a mind trick, but it’s worked for me (and my clients and companies) for a very long time. And if it ever feels like I’m an icky marketer, I question what I am doing and readjust…and the results skyrocket.