Yes. With #WKHSeries, it was already shot and edited by the time I started working. I recently helped out Coupleish and that consisted of combining the season two premiere announcement with the successful funding announcement. So that sort of handled itself well when pitching media.
I do however like to have a general outline or PR strategy in terms of major announcements, how social plays a role and what happens during and post the airing of a series.
One I have an outline, I'll create maybe 2-3 bullets under each section of target areas so that could look like:
Series Premiere Announcement:
- Cast/crew social media posts
- Pitch embargoed release with screeners to top media outlets
- General media outreach
Social media posts however are a bit different. There are lots of things to factor in. With #WKHSeries, I had access to episodes, so making gifs, stills, using quotes from the scripts was a no brainer, which allowed me to plan ahead my social calendar.