Not linking me to their web series or any social media platforms. In a perfect world, I'd get people to send me twitter or preferred social media links for their key actors etc., but that is also asking for a lot, so in my forms section on the site, I really try to spell out what I need specifically.
But the best kinds of emails are the ones where I get a clear idea of who you are to the series, the series name, what it's about in a few sentences, and what you're looking for. Sometimes, I do hate when people go: HEY XYZ COVERED ME SO YOU SHOULD TOO.
Should I though?
I also hate when people tell me where they'd like to be published. I think you should very much leave that to the discretion of the journalist. In the case of netTVnow though, obviously for funding campaigns, that should be specified. And I will be updating guidelines as to what I look for in each column.