OH THANK YOU, Bri! And hi, Pia!
In my mind, BEST perks are always unique to the project AND free for the filmmaker to share. For example, when I ran a campaign in 2010, I offered a $15 perk where each backer at that level for a fanciful bio on a Google map I made set in the setting of the film. By the end of the campaign, we had over 200 ‘townspeople’ on the map with interwoven bios AND their real life websites and twitter handles so that they could network. It cost me nothing (except time), it allowed me to show my writing skills, and it gave backers something to show off and share to others (thus sharing my project with others.)
Other thoughts: keep perks digital, sharable, and free (to you.)
What you should stay away from:
- t-shirts (you’re a filmmaker, not a t-shirt factory, and you don’t want to end up with boxes of expensive, leftover t-shirts in your attic)
- signed scripts (unless you’re famous already, WHY?)
- big promises (you’re already making a big promise…you’re making a movie. so don’t promise trips to Sundance or Cannes or red carpet at the Oscars.)
More tips here.