First off that jump in production took YEARS. We actually originally wrote IMAGINARY FRIENDS long before SOCIAL MEDIUM was even a twinkle in Brian's eye.
And the big change between the two was time. I spent year cultivating relationships and making friends. I don't like to be networky but I love to make friends, especially with talented people. I also always try to be kind on and off set. Sometimes I have to be firm or tough but I try to treat everyone I work with with respect.
So when it came time to take on this big jump I had a lot of people to call for help. A lot of people to ask for advice, help me with gaps in my knowledge, maybe work for a lower rate than usual, work a long day cause we're having fun.
It's a fine balance cause you've gotta also be the boss and be tough but my approach has become to make genuine friendships with people I want to work with.