Honestly, we are still struggling to really develop a strategy for this. For the longest time, we figured, “Hey, if we make something really good, people will find it!” That’s not true today. There’s too much out there. I would say try to find the online communities that you feel would like what you want to make, and make yourself a part of them well before you make your thing. Otherwise, it feels very mercenary approaching them afterwards to get them to watch your thing. They want you to be genuine about it, and approaching them just to watch your thing could be a huge turn off.