AMA - Angelique Toschi-LaRue, Digital and Social Media Marketing

I know I’m a broken record haha but can you give me an example? I’ve never heard this before and now I’m like “wait duuuh!” And if I’m gonna be putting money into this I want to make sure I’m not wasting it doing an ad that would be good for getting views but actually attempting to get newsletter subscribers

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You just have to keep going. And having a schedule and keeping to it (and scheduling things in advance on a tool like Hootsuite) helps exponentially. Also - reposting things with new wording is VERY OKAY. Especially on Twitter.

So it’s not annoying to repost things? I just worry it’ll look like I’m a spam bot at a certain point :confused:

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Creative things? That’s a good question. Making custom content / trailers that match trending topics would be a good one. Also finding way to partner with influencers to create content to promote your project is another. Harder if there is no money involved but doable if you can find someone who loves your project.

Also - have your actors create content about why the project is important to THEN and promote and share that.

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Makes sense! Thank you!

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If it’s different wording, etc. Nope!

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That is a very good point and something I imagine people either haven’t thought of or haven’t decided. For me, I honestly don’t know which one of those you mention is the best for me. What out of those things you mention would you consider important to you, personally, specifically in your endeavors?

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Ooo I like the idea of having actors help, though outside of production (and honestly even within it) they can be hard to pin down…

Speaking of custom content, though, have you noticed any length trends that we should all be aiming for? For a trailer, for a teaser, etc; what is the best length to maximize marketing potential?

When you got to make an ad Facebook actually will ask you what type of ad you are trying to create. I would use that to show what type of ad would be best. :slight_smile: It’s hard to go into much more detail here as it’s super specific to your goals.

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Instagram caps you at 60 secs. So if you are making content you want to repurpose across multiple platforms I would keep promotional materials to that length. :slight_smile:

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It depends on the project and where it lives. Does it live on a website in additional to everyone else - Promote your newsletter / going to the site cause you then OWN the audience. If it lives on Facebook then promote the videos themselves. Without doing an indepth analysis of the project (which takes time) that’s the best advice I can give.

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That helps, actually! I think a lot of my burnout is probably like insecurity etc etc. Especially when it comes to wanting to reach out to an audience directly- I feel like I’m intruding. How do you personally reach out to someone and not feel like you’re intruding in their space with a “hello fellow comedy folks I am a comedy show and you will like me because Comedy!”? (boy I am bad at writing actually questions today)

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Keep it personal. It takes more time but is SO worth it when you are connecting to an audience. And this is for both PR letters to introduce your press release/show AND for social media outreach. Show them you are familiar with them and there audience and they are much more likely to connect with you.

And be confident that what you are doing has worth! It’s hard but if you believe it in chances are other people will as well.

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I just realized we didn’t actually ask any questions about branding yet and I came here mostly to do THAT! Whoops! What are the sort of priorities when it comes to building your “brand” for your show/ production company online?

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Thank you so much!!! :slight_smile:

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Having a consistent voice should be a huge priority. And consistent look/graphics/etc. across all your media (website, Facebook, twitter).

Create a brand book that includes the colors you will use, any logos/graphics, your look and tone and STICK TO IT. :slight_smile:

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Alright folks that about does it for today’s AMA! Huge big thanks to @Angelique for being here today and helping us out!!

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Yes thank you so much @Angelique!

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Thank you!

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Nice to meet you, Angelique. I’m Maurice Tyson, creator of the 3D animation comedy The Jenna Bender Show. You must know Al Thompson from working Lenox Ave. My question is it better to utilize social media taste makers to bring attention to your webseries rather than huge production companies that may not want to test new talent?