I would definitely release a pilot-- we struggled to hit our crowdfunding goal (we raised half our budget via crowdfunding & then the show was bought and that fulfilled our needs) with only a trailer. I think it’s hard to introduce characters, plot, and show off the quality of your filmmaking without an actual episode/content for people to see. We’re wrestling with that right now as we prep to air, honestly. If you shoot a straight up pitch video, that’s something different, but also something we struggled with, since we didn’t have a great idea of who our target demographic for funding was-- our demo for AUDIENCE is young & broke, so it was a bit harder.
I’d show what you can without ruining the show-- even an abridged version of the pilot is better than nothing.