That’s the 50503504250294 dollar question. YouTube is the highest profile. We’ll see what Facebook does… that’s a big if. It’s constantly changing, to be honest. Question you ask yourself is: what platform can reach the audience I’m targeting? YouTube has the biggest reach but maybe there’s a particular website that really caters to the niche you’re aiming for, you know?
But this is the question that everyone constantly asks themselves – from networks to prodcos to everyone in between. IT’s a tough nut to crack.