Here’s what I’ll say about having a YouTube channel- people understand it, and people already browse for videos ON YouTube. No one is browsing Google for individual series websites and there’s limited places you can promote the website itself, but on YouTube, you could come up in search results, be a “related video,” or a million other things. As well, people understand YouTube. They don’t have to think about it if sent a link to a YouTube video or channel, making it more likely for them to watch what they’re sent. On the flipside, getting sent a website requires them to learn a new website, click around to find how to watch and what the deal is, limiting your potential for ease of viewing.
An example: my new web series is being exclusively distributed by an indie streaming service called SeekaTV. It’s very cool, and free to view, but I’ve had friends and family tell me that until I upload the series to YouTube, they aren’t going to watch it. They don’t understand Seeka and that lack of understanding makes them suspicious and unlikely to change their habits, even for someone they claim to want to artistically support (me). Other distribution options for web series that aren’t YouTube.