Going back to ads for free viewing

(Meg Carroway) #1

Does anyone else find it ironic that we’ve gone BACK to having advertising breaks while watching content because the other way is starting to be too expensive for consumers??

(Bri Castellini) #2

@rjlackie posted this on Twitter and I had the exact same thought! Which is funny, because ultimately the reason advertising works is because it’s successful- people buy what they’re advertising. And yet people don’t want to pay for the content itself. So consumers are still paying for content, just more indirectly.