Ok, so making my first web series. It’s written, and (mostly) cast, and filming starts mid-May. I have a Twitter feed, a Facebook page and a simple website set up.
I want to fire off press releases to everyone and harass the living daylights out of people to call attention to my project, but without anything concrete (sizzle reel, video promo, etc.), I feel like it would be a wasted effort - maybe a turn off.
So, recommendations on where to effectively focus my energy and enthusiasm while I wait for the filming to begin?