@mintypineapple I love this handle! And this is an excellent question!
There’s a few things you can do to avoid feeling like this (or worse, coming across this way!)
- Engage, don’t just promote! This works really well on social, email and in person, but it can apply to most marketing channels (broadcast TV spots are a bit tricky, but still doable). Reply to feedback or shares, share resources or news related to your project, ask for ideas, say thank you (this one really goes far).
- Make sure what you’re marketing is to people who care, and show why it’s valuable. That way, you aren’t “selling” something, you’re solving a problem or need.
- Look at what’s working, and cool it on things that aren’t. You’ll feel better about it, and the people you may be annoying will appreciate it (plus you’ll be freed up to try something new that may work better!)