Thanks, Bri, and HI, SJLane!
I HAVE SO MANY THINGS TO SAY ABOUT THIS, SJ. Partly because I wrote a book about it, which you can find for free on Seed&Spark.
But here’s my basic advice:
- create a communication plan to use during your campaign that makes sense for the story of your film (not the film itself but your journey in making it.) and schedule it out. Best practice: at least 2 updates a week, with at least one of them being a video. Since most campaigns are about 4 weeks long, that’s not so bad, right?
- since you’re a filmmaker, use your campaign as a chance to share your visual aesthetic. you’ll want to share short vids (perhaps about your cast), thank you vids, behinds-the-scenes vids, or clips of previous work
Some tips on organizing in advance of your campaign here.