This has always been something that I’ve struggled with. All of my work is “family-friendly” (and I market it as such), but I think a lot of people hear “kid show” when they read that. While we strive to be accessible and appropriate for kids, we’re certainly not tailoring to them. At the same time, I think we can be a little goofy and silly for the “grown-up” crowd, and I’m not sure we appeal to the average millennial either.
Recently, I’ve been trying to split the difference by using the slogan, “Comedy for the kid in everyone.” The idea behind that is, no matter what age you are (teen, millennial, middle-aged, senior), our content would appeal to whatever childlike innocence is still inside you.
To Bri’s point, I define my ideal audience by defining myself. That has always made the most sense to me. Hopefully, we all enjoy the work that we create, so it would stand to reason that people like us would enjoy it too, right? In the case of my show, The Hart Siblings I consider both my sister and myself as the target demographic.
Spelling it out, that would look something like this:
That said, one wouldn’t need to check all (or even one) of these boxes to enjoy our show. I truly believe that it has something for everyone. Nevertheless, our humor is probably most accessible to someone who has at least a couple of these attributes.
In a perfect world, I’d like my series to be enjoyed by and as the family unit: kids and parents watching together. Unfortunately, I’m not sure how realistic that is in modern society.