We try to keep the brand plugs outside the show itself. Easier to make cheeky, self-referential instagram post than to shoehorn them into the narrative. Again, doesn’t always work - the agencies will tend to favour “quantity of brand mentions” over quality, even against the brand’s wishes. One of my favourites will always be in MsLabelled Season 1 - comedian Sara Hennessey improv’d on set. She blurted out, “you better quattro those things” and that was a hilarious plug of the razors.