THURSDAY: AMA with Carmilla producer/co-creator Stephanie Ouaknine

[Bri_Castellini]

New thread! AMA with Steph Ouaknine (Carmilla/Other Gay Things!)

[StephInTeevee]

@StephInTeevee Hey Stephanie! waves Welcome and thanks for joining us today for this AMA! Since you’ve worked on branded content in the past, what tips do you have for writers who want to subtly integrate a specific brand of product without it coming across too much like an advertisement? How have you worked brand mentions into your screenplays and series projects?

We try to keep the brand plugs outside the show itself. Easier to make cheeky, self-referential instagram post than to shoehorn them into the narrative. Again, doesn’t always work - the agencies will tend to favour “quantity of brand mentions” over quality, even against the brand’s wishes. One of my favourites will always be in MsLabelled Season 1 - comedian Sara Hennessey improv’d on set. She blurted out, “you better quattro those things” and that was a hilarious plug of the razors.