Vimeo is mostly going after professional creators, but is also targeting brands, agencies and small to mid-size businesses, given how much social media creation has become a vital part of marketing efforts across industries.
The back story: Vimeo says it has been trying to pull back from being a video viewing destination for the past year by no longer investing in original content. Instead, it wants to fill the vacancy being left by large video platforms in the realm of creator tools.
Not that many of us used Vimeo anyways, but this pivot away from people like us is frustrating given that most distribution platforms have ALREADY pivoted away from people like us, they just don’t have the balls to write a press release out of it. Thoughts?